APPLE NEWS

iPhone 13 demand weakens on the eve of the holidays, Apple tells suppliers


Apple has informed some of its component suppliers that demand for iPhone 13 models is slowing ahead of the holidays, reports Bloomberg. Reports of weakening demand are coming as delivery estimates for the iPhone 13 and 13 Pro have begun to improve, with devices available for delivery before Christmas.

In October 2021, Apple reduced the production of the iPhone 13 by as much as 10 million units due to the lack of chips in the entire industry. Apple planned to produce 90 million iPhone 13 models in 2021, but Broadcom and Texas Instruments were unable to deliver enough components.

According to Bloomberg, Apple aimed to make up for the shortfall in 2022 when inventories improve, but Apple has now informed retailers that it may not receive the necessary orders from customers.

During Apple’s fourth-quarter earnings call in October, Apple CEO Tim Cook said restrictions on the supply of iPhones, iPads and Macs had already cost Apple about $ 6 billion and that supply problems would continue in December.

At launch, the available iPhone 13 and iPhone 13 Pro sold out quickly, and a good month after launch was a long delivery time for deliveries. Cook said during the call that Apple is “feverishly working” to increase the stock of the iPhone 13, and it seems that the stock is now catching up.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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