As part of a broader effort to reconnect with younger audiences and maintain its position as a key driver of cultural influence, Instagram has released a new report on forecasting trends for 2022, highlighting a number of growing trends in various categories to help brands. and retailers better understand key changes.
As Instagram explains:
“To create this report *, we went into Gen-Z’s minds to learn more about growing Instagram trends in categories including music, fashion, creators and celebrities, beauty, social justice and more. From redefining the way they approach education and the idea of ”career”, to maximalist fashion statements, this future-oriented audience consistently creates the reality in which they want to live. “
The report is presented in a kitschy retro style, and the whole design is related to the shifts and trends of pop culture, in an effort to underline the role of Instagram in such a process.
The 13-page report highlights key trends in several areas, including food, wellness, memes, and fashion and beauty.
As you can see here, each highlighted topic includes insight into data on usage and behavioral trends, and also points to key creators to look at.
There is also a special section on the future of shopping, another key element in expanding Instagram connectivity.
In addition to the written report, Instagram also published a series of video interviews with relevant influencers in various genres, providing a more direct insight into key changes.
Here are some interesting insights and some valuable tips for those looking to maximize their Instagram marketing approach in 2022.
Of course, TikTok is now probably the leader in web culture trends, the cloak that Instagram once held. But Instagram remains a cultural force in itself, and it’s worth noting the various changes in considering your own approach and strategy for the new year.
You can view Instagram’s 2022 Trend Report here.
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