After presenting them to selected creators over the past few months, Instagram is now making its own badges in Instagram Live streams available to all eligible profiles in the US.
As you can see in the second image above, Instagram live streaming badges appear alongside comments when a commentator pays to add an ‘extra trick’ to their contribution.
Badges can be purchased on Instagram – ranging from $ 0.99 for one heart, to $ 4.99 for three – with the proceeds returned to the creator (after all fees). This provides a way to offer direct financial support to your favorite streamers in the app, while giving viewers a way to highlight their comments, which could then give the streamer more reason to acknowledge and communicate with them.
The first image above shows the new ‘Sign up for monetization’ option on your IG control panel, which will allow more creators to gain access to the badges.
As Instagram explains:
“Creators who meet the eligibility criteria will be able to log in by going to “Profile” and tapping “Professional Dashboard”. If they meet the requirements, but have not yet been approved for monetization, they can log in to the application by tapping “Apply for monetization” and check the status update on their professional control panel.”
So what exactly are the requirements?
To gain access to live badges, creators must be over 18 and have a creator account or business account in the app. They must also have over 10,000 followers and must comply with various partner monetization policies and community guidelines.
Also, to clarify, the badges are currently only available to creators in the US.
It is the latest in Instagram’s growing group of creator monetization tools, which continues to expand as the battle for top creative talent heats up between major social apps. Almost every app now has a way to monetize creators to encourage them to keep posting – even LinkedIn recentlyraised a new $ 25 million Creator Accelerator software to retain his supreme talent.
Instagram, in fact, also has its own Reels bonus program, based on various drivers of content performance, which is part of Meta’s larger $ 1 billion creator funding initiative. Instagram has also been added a digital shop window option for creators participating in its affiliate program, a new ‘Partnership’ messaging folder to better facilitate collaboration with the brand, and works on a variety of other monetization tools, including limited content, user subscriptions and more.
Live badges are another element, and if you stream the app regularly and want to build an audience, it could be a good way to improve your community connection, while it could also attract more creators from other platforms to IG Live instead, as a means to expanding audience reach or revenue diversification.
Anyway, this is good news for creators, with more options to consider to boost your presence and make money by streaming in-app
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