Disney announced today that it plans to start merging Disney + and ESPN + with all Hulu + Live TV plans, whether you like it or not. The company sent an email to subscribers today announcing the change, saying the change would also bring a $ 5-a-month price increase to all new and existing Hulu + Live TV subscribers.
As the first reported Engadget, Disney sold Hulu + Live TV as a standalone package, offering access to Hulu content as well as premium live television. However, starting Dec. 21, this will no longer be an option as Disney will begin merging Disney + and ESPN + with all Hulu + Live TV plans.
And with the change, the price of Hulu + Live TV plans is rising by $ 5 a month for current and new users. By the 21st, an ad-supported level will cost $ 69.99 per month, while an “ad-free” package will cost $ 75.99 every 30 days. If you are a Hulu + Live TV user with an existing Disney + and / or ESPN + subscription, they will be included in the new plan.
As the report explains, the context and timing around this change are important. When Disney reported earnings earlier this month, the company added just 2.1 million new Disney + subscribers, well below the $ 9.4 million analysts had expected. By connecting Disney + with all Hulu + Live TV users, this gives the company a new way to increase the number of Disney + subscribers.
Like many top TV streaming services, Hulu + Live TV has gone through more than a fair price increase over the years. Last year, the company announced a 18% price increase for new and existing customers. On the other hand, at least this year’s price increase comes with the addition of Disney + and ESPN +.
What do you think of this Disney strategic move? Are you currently subscribed to the Hulu + Live TV plan? Let us know in the comments.
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