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Hulu is changing the structure of its core live TV subscription offering and will add Disney + and ESPN + access in December as part of a package deal that costs customers an additional $ 5 a month.
In an email to customers on Friday, the Disney affiliate said Hulu + Live TV would no longer be offered as a standalone product, with Disney + and ESPN + being included in the package deal starting Dec. 21. This change increases monthly fees by $ 5, bringing the level supported by ads to $ 69.99 per month and ad-free bidding to $ 75.99 per month, reports Hollywood Reporter.
Users with existing Disney + or ESPN + subscriptions will see these products included in the live TV plan. Customers who subscribe to the Hulu TV Live and Disney + package expect a price reduction from the current $ 72.99 per month for the ad-supported level and $ 78.99 per month without ads.
The change seems to be part of Disney’s strategy to increase the number of Disney + subscribers.
Earlier in November, Disney reported the slowest consecutive growth for Disney + in its short service history. In previous quarters, demand was booming, gaining 100 million subscribers in just 16 months, well above Disney’s internal estimates. Recently, however, Disney + managed to add just 2.1 million new users, ending September well below Wall Street’s expectations with 118.1 million subscribers.
According to a Disney quarterly report, four million people pay for the Hulu + Live TV package, which means that Disney + net add-ons as a result of the change in December will be less than that figure because some of those users are already subscribed to Disney +. Disney did not disclose subscriber numbers for the Hulu + Live TV and Disney + package.
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