MARKETING

How to get more likes on TikTok: 4 simple tips


They love you. But do they like you? The number of likes your TickTox gets has a significant impact on the growth of your account – the number of followers, the views of each video, and even how much money you can earn if you monetize your content.

So, in addition to being extremely socially confirmed (we’re fine, thanks for asking), a lot of likes lead to better engagement and a more successful presence. Here’s how to get more likes on TikTok.

Bonus: Download free 10-day Reels Challenge,, a daily workbook with creative instructions to help you get started with Instagram Reels, track your growth and see results across your entire Instagram profile.

Why are TikTok likes important?

Likes are just one way of measuring how well you are doing on TikTok. There is also your number of followers, total number of views, reviews of each video, comments. Focusing on one is like trying to separate a 7-layer dip.

How important is each metric? Are likes an integral part of a dip, like a guac? Or something useless and maybe a little disgusting, like, say, olives? (Don’t get mad, it’s just a blog post.)

@kyleighfromsubway

It’s not my fault that I hate olives #salad #pinkcrocsrock #subway #crocs #fyp #olives #no

♬ original sound – Kyleighfromsubway

Likes are a ranking system for the TickTok algorithm

Much of the appeal of TikTok appears on For You content. How each feed is built for you depends on the TikTok algorithm — a maze of code that smart social media marketers are always trying to master.

TikTok lists user interactions as the first factor in personalizing the For You page. This includes the accounts that the user follows, the videos they share, the comments they post, and of course the videos they like.

In other words, each layer of sauce makes a difference. The more likes you have on a video, the more likely it is that the video will appear on the Relevant Potential Follower page, and the more you appear on the For You page, the more followers you’ll get – which in turn increases your chances of getting on. more pages For you.

They serve as social evidence

When it comes to likes, the likes are just a touch of the screen. A person who liked your TikTok could laugh out loud, forward the phone to their friends, and send it as a web link to their older sister who refuses to download the app.

Or they overheard it, perhaps when they realized that they had spent too much time flipping through the toilet and that their boss was probably wondering if they were okay.

@schoollunchtray

why are these doors made of vibranium 😁

♬ original sound – Tray

No matter how it’s created, every like acts as a social proof of the validity of your account and content. Other TikTok users will see the number of likes for each video, as well as the total number of likes on your account, and equate many likes with, well, a lot of people who like your content. And that’s a good thing.

The number of likes has such a significant social impact, in fact, that Facebook and Instagram have experimented with completely hiding them and now give you the option to hide the likes. For better or worse, TikTok likes are public and striking, and the more you have, the more you will be seen as a good source of content.

TikTok likes can make you money

Not directly, but be with us: likes lead to followers, followers lead to popularity, and popularity leads to earning opportunities.

This great blog post covers 4 strategies you can use to make money on TikTok, but they all require establishing a good relationship with your audience. The more they like your videos (both figuratively and literally), the more they will pay, and the more brands will pay you to show off your merchandise.

Should I buy TikTok likes?

Wow, that’s a great question. I didn’t expect that question. Simply put, no.

While opening your wallet could give you some of the social impact mentioned above, it’s a very risky – and ultimately, artificial – way to increase that number.

We have already conducted an experiment in which we bought TikTok followers and found that it did nothing for the engagement (plus, we received a notification from TikTok in which it warned us about inauthentic accounts and eventually removed the followers). The app provides a similar warning when it detects fake likes and also removes them.

Buying likes is not strictly against TikTok’s terms of service, but constantly marking your account due to inauthentic likes is not good.

In addition, TikTok’s algorithm doesn’t just count likes. These other indicators are important. (Remember: seven layers.) Purchasing likes will not increase your number of followers, comments, or shares, especially if TikTok removes paid likes. Save your money. Buy some sauce.

Keep reading if you want to know how to get free likes on TikTok.

How to get more likes on TikTok, even if you are not famous

Strategy 1: Get to know your audience

From the beginning of time (or like, when Youtube was invented) creators have been trying to find ways to hack the system and quickly gain fame and fortune. Knowing your audience is the best way to do it: understand what she wants and give it to her. Is not it?

But trying to fit into a mold is actually one of the worst things you can do (and it kind of gives me energy).

After all, the people who have become popular on the Internet are the ones who are considered authentic – and usually because they are. Your audience wants you to be your own. TikTok users not only appreciate the original content, but also like it. For a deeper insight into who your followers are, take a look at your TikTok analytics.

Strategy 2: Keep up with TikTok trends

If you are struggling with content ideas, TikTok trends are a great place to look for inspo. From dance challenges to seasonal photography to trends where people fall in love with you, your feed is always full of TikToks that are made to recreate.

And if challenging style trends don’t tickle you, using a trendy song can be just as effective.

Have you ever been so obsessed with the singer, that you bought all their albums, went to their concerts, covered your bedroom with their posters and loved everything that is even moderately related to them? Don’t pretend the answer is no. You look like a former director.

Using trendy songs is an easy way to create a TickTox that resonates with viewers instantly. It’s a way to reclaim the success of a famous artist and create content that is instantly recognizable – a like for Olivia Rodrigo could turn into a like for you.

@bucketsthedrummer

Send this to your ex? 🤭 # good4u @livbedumb #oliviarodrigo #bucketdrumming #drumming #relationship #horse

♬ good 4 in – Olivia Rodrigo

Strategy 3: Track TikTok influencers

It may seem to you that your favorite influencer has understood everything, but even the super famous TickTokers have videos that have less attention than the others. Bella Poarch has over 84 million followers in the app, and while this video had 5.4 million likes, this one has just under 700,000 likes (jokingly, 700,000 likes is a lot — but not compared to her other videos).

Paying attention to the number of influential likes is a good technique to see how different types of videos work on a large scale. The first TikTok refers to an extremely popular TV show, and the second is a pretty basic lip sync (in especially fantastic clothes). Watch what influencers do and try to translate those strategies into your content.

Strategy 4: Just look for them

Sometimes the most obvious answer is the best. One likeing technique involves making a video in two parts, and then asking your audience to “like the other part.” This looks like an exchange with your viewers. They pressed the like button, and in return they saw the story end.

But you don’t need TikToks with multiple parts to ask for likes from your audience. We’re not here to tell you to pray at every TikTok, but there are smart, witty, and effective ways to simply look for likes. Here is an example.

@frotnite_pog_clutch

Like if you are in love with me 😏

♬ Trippie Redd – Love Scars – 🙂

How can you resist that?

Bonus: Download free 10-day Reels Challenge,, a daily workbook with creative instructions to help you get started with Instagram Reels, track your growth and see results across your entire Instagram profile.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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