Global smartphone shipments: Apple ranks 2nd

IDC has released its latest estimate of global smartphone shipments and says Apple overtook Xiaomi in Q3 and took second place after Samsung. Although the market intelligence company describes the growth of the iPhone as “amazing”, it largely comes down to timing.

There was also good news for Apple in China…

IDC showed that iPhone shipments rose from 41.7 million in the third quarter of 2020 to 50.4 million in the same quarter this year. That’s an increase of 20.8% over the previous year and enough to lift Apple’s market share from 11.7% to 15.2%.

That was in the background of the overall decline of the smartphone market.

Double-digit growth in the smartphone market in the early quarters of 2021 ended in the third quarter of 2021 (3Q21) as worldwide shipments fell 6.7% year-on-year […] Although a slight decline was expected in the seasonally low third quarter, the real decline was twice the forecast of -2.9% growth […]

Apple regained second position with 50.4 million units shipped for 15.2% market share and a staggering 20.8% over the previous year.

However, as we noticed earlier in the week, this is largely related to timing.

Historically, the initial sales of the latest iPhones start in September, which is part of Apple’s fiscal Q4 (aka calendar Q3). This was true for every launch from iPhone 5 to iPhone 8.

However, things got even more messy, and last year’s iPhone 12 launch was among those introduced later. The iPhone 12 and iPhone 12 Pro went on sale in October, while the mini and Pro Max were only available in November. This means that none of these sales contributed to Apple’s fiscal revenue in the fourth quarter. In contrast, the iPhone 13 went on sale on September 24, providing weekly sales in the fourth quarter.

A separate Counterpoint report highlighted the good news for Apple in China, where the overall decline in smartphone sales on an annual basis was as high as 9% – but Apple achieved a staggering 48% growth. The company’s market share rose from 8% to 13%.

Smartphone sales in China in the third quarter of 2021 fell 9% year-over-year, but rose 3% QoQ to 76.5 million units, according to Counterpoint Research’s Monthly Market Pulse Service […]

Apple’s ranking remained unchanged in the third quarter of 2021, but is expected to rise in the fourth quarter of 2021 with the debut of the iPhone 13 series. “

Photo: Screen Post / Unsplash

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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