Which GIF did you use most often during 2021?
Leading GIF platform GIPHY has unveiled the most popular GIFs on its platform for this year, with the shock and confusion that seemingly are the leading emotional drivers for using GIFs.
Also, Baby Yoda, or Grog as they actually call him.
Not surprisingly, the most popular GIF this year comes from the American version of ‘The Office’, with Stanley’s stoic expression best summarizing the response to many of this year’s events.
The office was a gold mine for GIF creators, and if they had been monetized to any significant extent, you can bet they would shoot more and more episodes of the series as fast as they could.
According to GIPHY, this GIF alone has been viewed more than 636 million times across the Internet.
This very sad Pikachu is also on the list of top 10 GIFs for 2021:
Really very sad.
Here is this expert hint from Agnes:
While the confusion of The Week came over and over again in response to various news throughout the year.
And, of course, to Grog:
Together, the top 10 GIFs on the list have been viewed more than 4.5 billion times, highlighting the popularity of GIF use and the adoption of GIFs as communication options, conveying the emotional response in a simplified form.
GIFs can also be an effective tool for brand communication, when used well, and the list could point you to some new options to consider in your responses – if, of course, it’s in line with your approach to social media branding.
Or you can use the list as an indicator of where we are in 2021, in response to various developments in the last 11 months. Indeed, it seems to me that June was just a week ago, so I’m surprised that there are no more confused GIFs on the list, but the first 10 seem to summarize most of the prevailing emotions of that time.
Here you can see GIPHY’s list of the 10 best GIFs of the year.
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