It seems a little strange that at a time when more and more questions are being asked about Facebook’s impact on the world and how it uses insights into people’s personal data to substantially amplify their fears and concerns, to encourage engagement, the company also suggests involving more Facebook in more aspects of our daily lives, with a view to a better future.
This, at first glance, doesn’t seem like the most logical connection, but that’s where we came from, with new images being shared on Facebook’s upcoming smartwatch project, which will technically be a Meta project, not Facebook. If that makes a big difference.
As you can see in this image, which is in the background code of Facebook’s ‘View’ app for its Ray Ban Stories smart glasses, Facebook’s smartwatch will look very similar to the Apple Watch, with the addition of a front camera. on the main screen.
As Bloomberg described:
“The photo shows a watch with a screen and a case that is slightly curved at the edges. The front camera – similar to what you would see on a smartphone – appears at the bottom of the screen, and there is a clock control button on the right side. ”
This is in line with previous descriptions of Facebook’s smartwatch, and The Verge reported back in June that the device it will include two cameras and allow users to detach the clock dial to capture images and videos on the go.
“The camera on the front of the watch screen exists primarily for video calls, while the 1080p autofocus camera on the back can be used to take shots when detached from the stainless steel frame on the wrist.”
The image here and the description match, while the project is expected to include Facebook research into the development of translating muscle movement from your wrist as a control tool in digital environments.
What Meta CEO Mark Zuckerberg wanted to show in his Connect presentation this week.
What seems good is that everything is interesting and a less intrusive control device will definitely be needed to make the most of the company’s upcoming AR and VR tools, because people won’t want to wear VR gloves every time they want to do something like this.
But again, the question arises as to whether Facebook – or Matty – should be trusted in this regard and that we believe the company has learned lessons from past mistakes that will allow it to host a far more immersive, and in this respect, far more harmful experience for users within this new digital plains.
Because, although Facebook’s technological progress and presentations look great, and if it is able to fulfill even most of the promises that have been shown, it will definitely arouse great interest. Nevertheless, as highlighted in the recent ‘Facebook Files’ discoveries, Facebook has major flaws in its systems, intentionally created or not, which will only get even more dangerous when they take up even more of your attention and mental space.
Take, for example, the report that Instagram is harmful to young girls – you would have to imagine that this damage would intensify in a completely immersive social space. Of course, Meta will try to reshape this by promoting the use of avatars instead of your real image, which will diminish the personal impact of such a process. But will it? People can still be targeted for a variety of reasons, outside of physical characteristics, and if that happens in what is intended to become your key social space, it will have to have a more significant effect.
Part of the concern in this regard is Facebook’s enduring ‘glass half full’ perspective of its tools, which technology journalist Kara Swisher pointed out in an interview with Intelligencer earlier this week:
“When they debuted on Facebook live, I had a million questions about abuse. And they were like, “What are you talking about?” It was so typical. It’s not [Zuckerberg], but his people – people who were like him only reflect him. They were like, “You’re such a bum, Kara.” And I’m like, “Okay, I’m a fool, I guess, but I think someone’s going to kill someone on this thing and broadcast it.” And it wasn’t long before there was a mass murder. It seems that the idea of the consequences almost completely eludes them because most of them have never had an uncertain day in their lives. ”
This is typical of most of the company’s projects, with the Facebook team looking for incredible benefits, and often missing out on potential damages and impacts that could also come as a result.
Zuckerberg himself reflected the same in a speech in Georgetown in 2019, in which he spoke about the company’s approach to political expression, given its decision not to remove the comments of political leaders.
“I don’t think we need to lose freedom of expression to realize how important that is. I think people understand and appreciate the voice they have now. On some fundamental level, I think most people believe in their neighbors as well.”
Despite years of problems with hate speech, abuse and misinformation, Zuckerberg still holds fast to this all-encompassing belief, that people are essentially good, and that therefore giving them more tools to connect with can only be a good thing.
Which we know is not a universal case, and that there must be protective fences and measures to limit abuse, to prevent people from manipulating such systems. Which Facebook has built over time, and may now be in a position to implement more efficiently within the evolving metaverse of space. But I wouldn’t bet on that, and I don’t know if I would believe in Zuck and Co. that they have considered the full consequences of a more comprehensive engagement, given the history of the platform.
But it was Facebook, this is Meta. Is not it? The two are different, and Meta branding opens up a new approach.
And now Facebook wants to be in your home, on your wrist, and to overlap with your real perspective, and even to become your entire interactive space, encompassing more of your everyday experience, in more and more ways.
It looks great, and Zuckerberg’s presentation of the future of the relationship seems to have huge potential. But is Facebook really ready to make this next step easier?
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