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Facebook rebranded as ‘Meta’


Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. changes its name to distinguish its besieged social network, which has a deteriorating reputation around the world, from a company that relies on the promise of a “metaverse”.

“Our brand is so tightly connected to one product that it can in no way represent everything we do today, let alone in the future,” Zuckerberg said. “From now on, we’ll be in the forefront of metaverses, not Facebook.”

Zuckerberg announced the new name during a virtual (meta-virtual?) Introductory speech for the company’s Connect event. Under the new arrangement, Facebook and its “family of apps” will be part of the larger company Meta, which will continue to be run by my Zuckerberg.

The restructuring has some similarities to when Google restructured itself, the holding company that now runs Google, along with its “other bets” such as DeepMind and Nest. Facebook has previously said it plans to separate Facebook Reality Labs, its AR and VR group, from the rest of the company when reporting on its financial performance. The new statement adds that its “corporate structure” will not change.

Facebook

Facebook positions the name as more a reflection of its future ambitions to evolve from the social network to. Zuckerberg has yet to clearly define what it means to be a “metaverse company” for its main platform and users, but augmented and virtual reality are central to the vision. The company has already shown an early version of a project, called Horizon Workrooms, which allows people to use VR. The company also presented new experiences of “Horizon Home” and “Horizon Venues”. And, earlier this month, the company announced plans for 10,000 new workers in Europe to build its metaverse.

The name change also comes at one of the most uncertain moments in the company’s history. The social network was shaken by the consequences of a pile of internal documents collected by a former employee who became a whistleblower. The documents were the basis for a series of complaints to the Securities and Exchange Commission, as well as the source of dozens of reports on the company’s failure to stop the wave of misinformation, hate speech and other damage caused by the platform.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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