This could be a major update to Facebook’s effort to hire more game streamers. Today, the Social Network announced that it has established new arrangements with various music publishers that will allow Facebook Gaming streamers to play popular music within their streams.
As Facebook explained:
“Last year we announced the introduction music on Facebook Gaming. We have since tested with our partner creators to make sure they can use a wide range of popular music in their streams without the risk of removal. We learned a lot and made some improvements. Even today, we are excited to expand our access to music to even more creators.”
Under the new arrangements, all Partners and Creator Level Up will now be able to play background music while playing live on Facebook Gaming, with Facebook basically licensing the music on their behalf.
“And we’re not talking about music from the elevators. We have contracts with hundreds of music houses and publishers, including Universal Music Group, Warner Music Group, Sony Music Entertainment, Cobalt Music Group, BMG, Merlin and many others, so creators can incorporate popular music into their Facebook Gaming live streams to boost their audiences . ”
This is significant because both YouTube and Twitch, the largest game transfer platforms, do not allow free use of music in the same way.
YouTube and Twitch provide copyrighted songs for use in videos and streams, but Facebook’s new arrangement provides the ability to include almost any song you want, without fear of closing your upload due to copyright infringement.
This, however, does not extend to all streams in Facebook applications. Instagram, for example, still has restrictions on the use of music in IG Live, which could lead to the interruption of your broadcast, but this new update only applies to game uploads and the use of background music for your live videos.
It also does not cover shows where music is in focus, such as a radio show via Gaming stream. This is still not allowed and will be closed if Facebook detects it.
Facebook also notes that there are some songs that will remain unavailable:
“But they are rare and we are always working to expand the amount of music available for use. If you encounter a restricted song, a notification will appear in the product identifying the artist and title. This allows you to customize your playlist to avoid future interruptions. ”
To celebrate the announcement, Facebook is also hosting a series of famous DJ streams, paired with select game creators.
It’s an interesting update, which could provide a level of differentiation for Facebook’s Gaming platform, for which there has been a marked increase in interest lately.
Last October, StreamLabs reported Facebook Gaming has surpassed a billion hours of viewing for the first time, which still leaves it far behind the leaders in space, but it is a significant jump in performance.
If Facebook can lure more game streamers, it could help it increase its gaming audience, and since the company is also trying to dominate the development of VR space, it could better position Facebook to take a bigger share of the gaming market, providing another source income.
It’s hard to say how significant the impact of freer music playing in your streams will have, but maybe if streamers feel freer to broadcast as they like, it could be a valuable addition and could give a bigger boost instead, more streamers switch to Facebook – this Gaming platform.
You can read more about updating music for Facebook Gaming here.
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