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Events within the app land on the iOS App Store


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Apple on Wednesday launched in-app events, a new App Store feature that allows developers to create and promote special events like gaming tournaments, live sports, movie premieres and more.

The first series of events in the app is now live in the App Store, and Apple has advertised a new feature in the Today feed release and email to customers.

New tabs appearing in the iOS 15 and iPadOS 15 App Store announce in-app events, allowing users to navigate directly to current events if a host app is installed. Alternatively, the option to download the accompanying application is available via the card interface. Users can also set calendar reminders to participate in future events via the built-in alarm button.

In addition to the App Store cards, details about current and future specialties in the app are displayed in a new section on the App Store product pages.

Apple is already managing events in the App Store, announcing new and significant developments on the Today, Games and Apps tabs. The company’s first choices revolve around Halloween and include Call of Duty: Mobile Zombie-creating Undead Siege survival mode, limited edition Pokemon Go characters ia PUBG Mobile an event that includes monsters and the popular game mode of “Infection”. All events are happening now.

Looking ahead, Apple highlights upcoming events in Clash Royale,, Genshin Impact i The rise of kingdoms. The premiere events on film and television are expected to debut in the coming weeks on Disney +, Hulu, Paramount +, HBO Max and ESPN.

Introduced at WWDC 2021, in-app events are new to iOS 15 and provide developers with a way to attract new customers or keep existing users interested in their content. Apple announced the official launch date last week.



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Naveen Kumar

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