is an ultra-fast grocery delivery service in Manhattan, with the goal of delivering items to customers in less than 15 minutes. The service will initially be available at DashMart’s new Chelsea store, and DoorDash plans to expand its ultra-fast deliveries to more locations and partners in the coming months.
The company opened its first DashMarts last year to provide customers with a central location to find fresh and frozen groceries, household items and goods from local retailers. The company says DashMart offers more than 2,000 items. The Chelsea site will be open between 7 and 2 a.m. for small-radius orders, and surplus products will be donated to a local food bank.
In addition, DoorDash notes that ultra-fast service will require a different operating model than its typical approach of using workers at gigs to fulfill orders. A team of full-time employees will. The company says workers will work on a regular schedule, have $ 15 an hour wages plus tips and receive benefits.
The company says 90 percent of its couriers (or Dashers) in the U.S. want to stay as a contractor and have more flexibility in their scheduling. DoorDash was in conflict with the city and other jurisdictions, on the classification of workers and other fronts. NYC lawmakers passed a series of laws in September that are, among other things, designed for gig economy workers and food delivery people. In addition, DoorDash, along with Uber Eats and Grubhub, recently exceeded the delivery fee limits they are allowed to charge restaurants.
DoorDash will compete against other companies offering ultra-fast deliveries in the city, including Gorillas, Buyk, Gopuff and Jokr. However, it is a well-known brand that could potentially occupy a significant part of the market.
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