According to a new report from Nikkei Asia, Apple was hit by a bid violation ahead of the critical holiday season. As a result, it will not be able to deliver new iPads to customers in key Asian markets ahead of Christmas.
In the Philippines, customers can usually get new iPhones and iPads in three to five days. However, those who ordered one of the most popular iPad models (Space Gray with 256 GB of storage and Wi-Fi) on November 22 will receive deliveries an incredible eight weeks later, on January 14. Similarly, if customers order the latest iPhone 13 Pro (256GB variant in Sierra Blue), the estimated delivery date in the country is long after Christmas, December 29th.
In markets including China, Taiwan, Hong Kong and Malaysia, the waiting time for the iPhone 13 is approximately four weeks. According to Apple’s website, customers in these countries who ordered the products on November 22 will also receive their Christmas presents after Christmas. On the other hand, the delivery time for the iPhone is shorter than for the iPad, but still atypical for this time of year.
The situation prevails despite Apple using air transport to deliver its products to avoid congestion plaguing seaports. Nikkei Asia reports that abnormally long delivery times are the result of production constraints, although disruptions such as the COVID-19 blockade in Vietnam and Malaysia and power constraints in China have been mitigated.
The publication stated that the longer waiting time for the iPad reflects Apple’s “iPhone first” strategy. The brand reportedly gave priority to iPhone production using common components and chips at the expense of the older generation iPad and iPhone. This technique reportedly led to 50 percent fewer iPads produced between September and October, leading to a shortage of stocks in stores.
An anonymous source familiar with the matter told Nikkei Asia: “Usually, Apple will keep stocks in its online store at a level that allows a delivery time of five days, so demand will look robust as long as the stock is healthy and not too much.” But this year, it has been struggling with limited production since the very beginning of the product launch in the fall. It’s a headache that has been going on for so long (sic). “
Holiday season sales are growing in Asia starting with Singles Day (November 11) and continuing until next month on Black Friday, Double 12 Days (December 12), Christmas and New Year’s Eve. Although few Asians do not celebrate Christmas, December 25 is an important gift-giving occasion in the Philippines and Japan.
Customers are already late to buy the latest iPhone and iPad models for gifts for the holiday season. However, analysts speculate that the problem will worsen, and extended delivery times could change consumer behavior in the short term. It’s also possible that Apple is giving priority to delivering iPhones to customers in the U.S. where Christmas is a big festival. This possibility is confirmed by a recent analysis by JP Morgan which showed that the delivery time of the iPhone 13 is improving in the US. Plus, if you’re a loyal Apple customer, you’ve probably already made a purchase during the holiday season or you don’t mind waiting a while for it to arrive. Do you think supply shortages will diminish after the holiday season? Tell us in the comments below.
[Via Nikkei Asia]
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