Clubhouse has added a new way to improve room discovery, with a new resharing option that will allow users to highlight interesting sessions in which they find themselves with other users.
The process is essentially Clubhouse’s version of re-tweeting, to intensify the big discussions.
As Clubhouse explains:
“Now when you tap the “Share” button at the bottom of the room (or Replay), you’ll see three options: Share at the Clubhouse, share via social network or copy the sharing link via the messaging app. If you choose Share on Clubhouse, you will be able to add a comment (e.g. “This person is rapping people’s biographies and that’s crazy”) and then share it with your followers. They will see this room in their hallway and, if the room is live, they will also be notified that you have shared it so they can join you.”
To be clear, Clubhouse has had social sharing and messaging options for some time now, only a new, internal sharing feature has been added.
Discovery has proven to be a big challenge for audio social platforms, as it used to be with live video streaming, because while it gives everyone the ability to stream content, it provides functional benefit, a challenge, from an audience building point of view, in the mix inevitably add a lot of low quality emissions.
Every video streaming app found the same thing, with the initial hype attracting an audience and then the quality issues they saw declining.
Blab founder Shaan Puri summed up the challenges with the quality of live streaming in his announcement to shut down the app back in 2016:
“The fight with live streaming is that we have to show you something great that is being made right now. It turned out to be really difficult. That killed Meerkat, and Periscope and FB Live are currently in pain. In the live broadcast, the outflow is real. We hoped the reruns would help, but less than 10% of the total viewing time was on reruns. Why? Because the unusual, unpredictable nature of the live broadcast creates horrific reruns. ”
The challenge of showing the best live content in real time, as Puri notes, has completely killed many platforms, and while audiences will confidently tune in to the best, most interesting streams, according to their interests, in order to do so, they must know when they happen, which puts a burden on platforms to devise better algorithms and recommendation processes to highlight them at all times.
No platform has yet received this right, and Clubhouse’s new sharing option is another step in that direction. Which is unlikely to be the main element in the wider fight in the end, but it is another step that will help move things in the right direction.
But the real value will be in building a stable system of recommendations that can let you know, as soon as you start listening, what you should get involved in. The platform that can achieve this is to maximize the full value of live sound – but if they can’t, each will continue to lose audience interest over time.
In this regard, Facebook’s approach, in limiting its audio broadcasting options to popular users and groups, could be a better, more targeted way, while LinkedIn also seems poised to see more value from its own access to audio social networks by linking it to its offerings. events.
Both Twitter and Clubhouse, meanwhile, have a big challenge in filtering mass streams for each user.
In addition to the new sharing option, Clubhouse is also launching a new analytics, with number of shares and clips now shown at the bottom of each room and a new page with an insight into the room that is now under development.
This could help you refine your audio strategy, with increased information about audience specifics, to better target and plan your future activity.
On the other hand, Clubhouse has also added listening to the web, which will allow anyone to listen to the Clubhouse room from their phone or laptop without having to download the app.
“Get started, [web listening] will work for both Replays and Live Rooms with Replays enabled, and will include support for most major browsers. As of today, it will be launched as an experiment in the US. If you find this useful, we will plan to expand support to cover more room types, more countries and more parts of the complete Clubhouse experience over time.”
It’s hard to say what the future holds for Clubhouse, a popular star from early last year. At one stage, the Clubhouse was valued at $ 4 billion and some promoted it as the future of social connections, but as competitors grew and audience interest declined, it seemed to many that the app was truly a flash in the world. pan, a whim that has little value in progress.
But the Clubhouse is still moving forward. The application has been downloaded 2.6 million times in December (compared to 1.8 million in November), and while the American audience is less interested than it used to be, the app has grown in the Indian market, which has huge potential if it can sustain space.
And there is value in niche communities and application engagement. Of course, the initial projections may have been overemphasized, but there is still potential in the platform, which could create space for itself if it can continue to evolve, and adapt to specific use cases.
It may not be the right place, in a broader sense, but it’s still worth checking out the Clubhouse rooms and engaging in relevant conversations to find them. The capacity to share with links will add to this.
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