MARKETING

How to Build an Instagram Sales Funnel in 8 Steps

Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure,…

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Why I Believe Employees, Not Customers, Should Come First

Typical business advice touts that the customer should always come first. Given that my title is hospitality director, you’d especially…

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Instagram Will Host a Physical Pop-Up Store in NYC This Week

Instagram’s @shop account is turning three years old this week, while it also recently crossed the million followers threshold, and…

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Twitter Tests New Tags to Indicate Engagement from Tweet Author in Replies

You might think that with the Elon Musk takeover of Twitter pending, that it’s currently in a state of pause…

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Twitter Defends Fake Account Metrics After Latest Queries from Elon Musk

So, how’s Elon Musk’s Twitter takeover going? Well, not ideal. Today, in response to public criticism from Musk that Twitter’s…

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10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

As far as history goes, we’re living in charmed times—but Shakespeare never had to write an Instagram bio (and let’s…

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” this year, I’d have…

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Easy Ways to Manage Multiple Facebook Pages (Without Crying)

If you’re here, that means you’re managing multiple Facebook Pages. Or trying to, at least. Content creators, business owners, and…

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Instagram Tests New ‘Following’ Tab Format with Users in India

Oh wow, Instagram Reels is trying to be even more like TikTok you say? What a surprise. Instagram’s currently tweaking…

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YouTube Receives MRC Brand Safety Accreditation for Second Year Running

YouTube has been awarded content-level brand safety accreditation from the Media Rating Council (MRC) for the second year running, the…

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Musk Says Twitter Deal ‘On Hold’ Pending More Data on the Actual Number of Fake Accounts in the App

The action continues in the Elon Musk Twitter takeover push. Early this morning, via, of course, a tweetMusk announced that…

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LinkedIn Publishes New Pocket Guide to Effective Employer Branding

Amid a period of broader change, in the wake of the pandemic (are we in the wake yet?), LinkedIn says…

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Meta Announces Speakers and Agenda for Next Week’s ‘Conversations’ Business Messaging Conference

Meta’s holding its first ever ‘Conversations’ business messaging conference next week (5/19), where it will showcase its latest innovations and…

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YouTube Launches Expanded Test of Channel Gifting to Help Creators Grow Their Audience

YouTube has announced that it’s expanding its membership test gifting to more users, after launching an initial trial of the…

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