Apple’s self-service repair program may not extend the life of your iPhone

Earlier this week, Apple announced its Self Service Repair program to be launched in the U.S. for the iPhone 12 and iPhone 13 series next year. As part of the program, Apple will provide customers with repair manuals and access to the most commonly used components such as screens, batteries and self-repair cameras for their iPhones. However, new CIRP research shows that the program may not be as helpful as expected.

The survey was conducted among 2,000 U.S. Apple customers who bought an iPhone, iPad, Mac or Apple Watch between October 2020 and September 2021. It reveals that 65 percent of users have a “perfect” screen, and 17 percent have a “scratched but usable” screen. Only 6 percent of surveyed users have a cracked screen that is unusable.

IPhone Self-Repair Survey

“Based on what consumers say about the condition of old iPhones they pull, it appears that a relatively small number of owners would use a self-service repair program to delay their next iPhone purchase,” said Josh Lowitz, CIRP partner and co-founder.

As for battery status, 26 percent of users said their phone lasts half a day without charging, while 14 percent need to charge it every few hours. Based on these findings, it is clear that Apple’s self-service repair program may not be as helpful as initially thought. In addition, the iPhone 12 and iPhone 13 are the latest iPhones, so very few users will have battery issues. The program should be more useful for older iPhones, and although Apple will expand the program to include them, there is no exact date when this will happen.

Do you think Apple’s self-service program will be useful? Or has the company limited its reach and usefulness just by including newer iPhones?

[Via CIRP]

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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