GADGETS

Apple’s new commercial for the Apple Watch Series 7 is terrifying


Apple has introduced a rather intense advertisement to pump up new ones Apple Watch 7 Series with LTE. I have to admit, when I first saw him, I was left almost speechless and my mouth was slightly gaping. The first thing I could think of a few seconds after that was, “Well, that was very disturbing.”

An ad that is a company published January 1, opens by 911 asking the person in the call who is their ambulance. Then three calls continue, with ominous music in the background, people who used their Apple Watch to get in touch with emergency services when they got into trouble. One person had a car accident, another was pushed into the sea while on a board, and a third broke his leg while on a farm.

These seem to be real ambulance calls, but we contacted Apple to confirm. We have not received a response from the company by the time of publication, but we will make sure to update this article if anyone contacts us.

Calls are becoming very intense. A person who has had a car accident tells the operator that water enters their car and they cannot get out. At one point, the person says that the water “comes to my door”. In the second call, the person who got stuck while boarding says that “I can’t find the wind anymore”. Meanwhile, an injured person on his farm tells the operator to “please hurry” because he is in a lot of pain.

At this point, I’m getting worried, and this commercial only lasts a little over a minute. Apple anticipates that, I think, and moves on to the chase.

“With the help of their watch, Jason, Jim and Amanda were saved in a few minutes,” Apple says at the end of the ad.

Ah, relief. But it was one stressful minute (actually, more minutes, since I had to watch it many times to write this article).

If these calls are really real, I am glad that these poor people received the necessary help. In fact, even if they are not real, they demonstrate a key feature that Apple watches have in an emergency. However, I remain to wonder: was it there really there is no other way to try to sell the 7 Series via mobile network other than trying to scare people to buy it? I mean, they could easily get to the same thing and use phone calls without being dark and ominous. For example, they could change the music.

I say this as the proud owner of the Series 7. Hell, I love this thing and its big screen. Although calling an ambulance from my Apple Watch, a feature that devices have had for years, is not necessarily the first thing I would think of doing in an emergency, I’m glad there are ads like this that remind me of this very useful feature.

But we already live in a world full of anxiety and fear, and we don’t need more promotional content in that regard. It’s really weird — and again, disturbing—That Apple is trying to use these emotions to sell more LTE Series 7 devices, especially when it’s not needed.



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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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