APPLE NEWS

Apple’s home service chief is leaving the company after two years


Jadallah himself, Apple’s head of home services, left the company last week after leading some of Apple’s activities on smart home initiatives for two years.

Jadallah announced his departure on LinkedIn, where he said it was “a pleasure to be an entrepreneur at Apple and create products on a large scale”. Based on some of his tweets, Jadallah has worked on projects related to digital keys, such as Apple’s recent attempt by iOS 15 to add lock keys supported by HomeKit to the Wallet app.

Apple hired Jadallah back in 2019, and his hiring hit the headlines because it was brought in from Microsoft to improve Apple’s performance on HomeKit-enabled devices. Jadallah previously worked at Microsoft, and before joining Apple, he ran Otto for luxury smart locks.

When Jadallah was received, many saw it as a sign of Apple’s efforts to break further into the home space. Apple has been developing its HomeKit protocol for many years and works on home devices like the HomePod, but still lags behind companies like Amazon and Google, especially in the smart speaker department.

In the two years since Jadallah’s hiring, Apple has introduced several new “HomeKit” initiatives. In addition to expanding the functionality of the digital wallet app, Apple also added support for Thread, worked on the introduction of Matter, and introduced new “HomeKit” features like HomeKit Secure Video.

It is not clear why Jadallah is leaving Apple or what he plans to do in the future, or how his departure will affect Apple’s home services team. Apple seems to be in the middle of refocusing on its home efforts, and with the launch of the new MacBook Pro models, Apple has redesigned its website to group TV & Home categories.

Apple aims for a complete living room strategy that will eventually see “HomePod” and Apple TV merged into one device that can be used to control smart home devices, entertainment, communication and more.

Recent reports suggest that Apple is struggling with its hardware strategy, which could affect home services in the future. Apple’s engineering team is pessimistic about the future of Apple TV, a key component in Apple’s current smart home ecosystem. Like HomePod, Apple is struggling to get people interested in Apple TV, with many consumers opting for more affordable set-top boxes from companies like Roku and Amazon.

Apple’s plan to combine “HomePod” and “Apple TV” in one device as one point of control at home could turn things around, but we will have to wait to see how the strategy will turn out after the planned launch of the 2023 product.



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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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