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Apple’s ecosystem can only be improved under pressure from Google


Apple’s ecosystem is perhaps the most valuable asset the company owns, after its brand, so eyebrows were raised when Google announced plans yesterday to replicate many key elements of that ecosystem.

While some Apple fans were outraged by what they saw as an obvious copy of Apple’s features, my opinion is that this is good news for both Android and iPhone users…

As our colleagues reported on 9to5Google, Google has features that are competitive with Spatial Audio, AirDrop, fast pairing like AirPods, unlocking Apple Watch and more […]

First, the company announced that it will expand its “Nearby Share” feature similar to AirDrop to Windows PCs, allowing Android users to easily and wirelessly share photos, videos and files from Android phones to PCs. This is, of course, remarkably similar to using AirDrop between an iPhone and a Mac.

In the audio space, Google has announced that it will bring its Fast Pair feature to Windows PCs, Google TV, Android TV and Matter-compatible smart home products. This means that Fast Pair compatible headphones will be able to seamlessly connect to these devices, just as AirPods can effortlessly pair with iPhone, iPad, Mac, Apple Watch and Apple TV.

Google has further described its plans to allow Wear OS smartwatches to unlock Chromebooks and adopt surround audio.

Of course, Apple borrowed from Android just as Google borrowed from Apple, so no company can be too surprised or outraged when things like this happen. Anyway, range This replication is undoubtedly aggressive on the part of Google. If I were Tim Tim Cook, I could feel at least a little angry.

However, as an Apple customer, I am thrilled. Apple’s ecosystem is my number one reason to choose a company device, and it’s one of the main reasons switchers switch from Android – but we all know things don’t always work perfectly

I still use Dropbox instead of iCloud because it syncs faster. I still sometimes have to copy, paste and email myself when I want to change the device right away, and Handoff is still waiting for, uh, the handover. My Apple Watch generally unlocks my Mac, but sometimes it says it unlocks and then fails, and in other cases my Mac doesn’t even acknowledge the existence of my watch. I could go on, as I’m sure we all could.

So when Google starts offering the same benefits in the Android / Chromebook ecosystem, it puts it a lot pressure on Apple to do two things: add new ecosystem benefits to stay ahead and improve the performance and reliability of existing ones. It is a victory for all; Come on.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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