Apple’s Australian customers receive 7 days of AppleCare + for free

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Apple introduced a new warranty policy in Australia this month that allows customers a short period of free AppleCare + service with most major hardware purchases.

From October 5, Australian customers who buy iPhone, iPad, Apple Watch, Mac, Apple TV, AirPods, HomePod, iPod touch and other similar Apple devices will receive a seven-day free AppleCare + plan that provides all the possibilities of a full subscription.

Under Apple’s terms and conditions, the free AppleCare + service covers two cases of accidental damage within seven days, with each request subject to the usual service charges. Express replacement service, priority access to telephone or web technical support, and battery service are also included.

Supplemental plans are not renewed automatically and users must purchase AppleCare +, either by subscription or a fixed-term contract, in order to continue the service after the seven-day period. Purchases are processed on the device in the Settings menu, online, in the Apple Store or by phone.

Theft and loss are not covered by the free plan, although users can upgrade to the more expensive option once a week.

It’s unclear why Apple includes AppleCare + for a week with new purchases, as the plan is of limited benefit to most customers. Improved coverage is usually not required until the end of the product’s life, and other services, such as technical support, are already offered under Apple’s standard warranty.

The decision could be the result of strict Australian consumer regulations. The country has interfered with Apple in the past because of its business practices and is currently considering actions to more closely monitor and manage Apple Pay and the App Store.

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Naveen Kumar

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