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Apple vice presidents are behind the design of Apple Watch bands


Apple Watch bands have a lot more than they seem at first glance.

In a new interview with HYPEBEAST, two Apple executives sat down to talk about it

Evans Hankey, Apple’s vice president of industrial design, said the team remained committed to ensuring backward compatibility with watch straps that created “an incredible number of potential combinations, even in the thousands.”

Our goal has always been to create something that is beautiful, comfortable and functional, and at the same time pays homage to the rich history of making watches, but also reflects the distinct individuality of the wearer.

From the first Apple Watch to today’s Series 7, the interchangeability of bracelets has been the cornerstone of this product. Between the style and color of the bracelets, the watch case material and the watch face you have chosen and customized, the system provides an incredible number of potential combinations, even in the thousands. Every time we improved the design of the Apple Watch, we tried to keep backward compatibility, which was no small feat as the screen grew over the years.

Stan Ng, Apple’s vice president of product marketing, said the main challenge with his bands is that they all “must support the functionality of Apple Watch.”

For example, velcro tabs on Sport Loops, magnets on Milanese Loop and Leather Link, and nine sizes of Solo Loop and Knitted Solo Loop make it easy to adjust or find the right size tape for a perfect fit.

This ensures the watch is comfortable to wear – not too tight and not too loose – while also enabling features such as all-day heart rate monitoring, blood oxygen reading and wrist detection that allow you to use Apple Pay or safely unlock your iPhone without authentication every time.

You can read the full interview with HYPEBEAST on its website.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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