Apple TV + has been available for almost two years, and although its catalog of original movies and TV shows has grown significantly, the platform is far from global success like its competitors. Earlier this week, research company Digital TV Research reported that Apple TV + is expected to reach nearly 36 million subscribers by the end of 2026.
According to research (via The Hollywood Reporter), Disney + has the best case scenario when we look ahead. The data suggests that Disney’s streaming service will reach 284.2 million subscribers by 2026, taking first place from Netflix – by then it is expected to have 270.7 million subscribers.
Although Netflix still has impressive numbers, expectations for the company’s platform have fallen by several million compared to last year’s data. Amazon Prime Video is also expected to grow significantly, but should remain in third place with 243.4 million users.
Coming behind Amazon, the Chinese platform iQiyi is expected to take fourth place in the ranking with 76.8 million subscribers by the end of 2026, followed by HBO Max with 76.3 million subscribers. As for Apple TV +, Apple’s streaming service “will then record 35.6 million users.”
A recent report revealed that Apple TV + currently has less than 20 million subscribers, meaning the platform is expected to grow by about 16 million subscribers over the next five years. Another study shows that Apple TV + has a 3% market share compared to other streaming services.
Apple wants new content every week
Rumor has it that Apple plans to add new content to Apple TV + every week from 2022. So far, Apple’s streaming service has more than 70 original movies and TV shows.
The company has aggressively invested in more original content by employing leading Hollywood names and celebrities such as Sam Catlin, Oprah Winfrey, Malala Yousafzai, Jon Stewart, Idris Elba, Alfonso Cuaron, Julia Louis-Dreyfus, Kerry Ehrin, Misha Green, Moshe Zonder, Alon Aranya and many others.
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