Apple Rosenthaler Strasse opens on December 2 in Berlin

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Apple’s second retail location in Berlin, called Apple Rosenthaler Strasse, will open on Thursday, December 2 in the Mitte district.

In November, Apple officially announced that a second store would open in the Rosenthaler Strasse shopping district on the east side of Berlin.

As part of the grand opening, Today at Apple will host Parallel Universe, a team of illustrators from Berlin. Each artist will draw their own unique interpretation of Mitte’s creative spirit on the iPad Pro. Apple plans to host a wide range of artists and creators who will showcase their views on the local community.

“We are excited to open our second store in Berlin, in the heart of Mitte,” Deirdre O’Brien, Apple’s senior vice president of Retail + People, said in a press release.

The forum will host free sessions today at Apple Image credit: Apple

“Combining Apple’s exceptional technology and tools with the creative passion we share with this community gives us the opportunity to create something truly special for our customers in Germany.”

The store will open on Thursday, December 2, at 10 am Central European Time in Berlin. Apple notes that on the opening day, customers will be able to book an appointment just to get to know the store and shop. In addition, trade will limit the number of customers allowed inside and adhere to social distancing protocols to prevent unnecessary spread of COVID-19.

On December 3, the store will allow customers to enter, Apple Pickup, Expert Shopping and Genius support.

The Apple Pickup area allows customers to quickly pick up online orders  Image credit: Apple

The Apple Pickup area allows customers to quickly pick up online orders Image credit: Apple

Customers will be required to wear a mask, adhere to the 2G mandate and will be expected to adhere to social distancing protocols. Those wishing to book on the opening day can go to the Apple Rosenthaler Strasse store page.

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Naveen Kumar

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