Apple is not unfamiliar with aggressive legal actions aimed at protecting the company’s image. In her latest move, she recently filed a lawsuit against Ukrainian indie film director Vasil Moskalenko. He wrote a comedy entitled Apple-Man.
And no, the film, which is currently in production, is not about the technology giant from Cupertino or his products. It’s a satire about superheroes about a guy who can levitate apples. You see, in the little plot of a classic superhero movie, his DNA blended with the DNA from the fruit.
Apple wants to block the approval of the trademark
Initially, Moskalenko made a version of the film in his apartment in Kiev. Building on that, he collected a larger version Apple-Man on Kickstarter in the 2020 campaign that raised about $ 120,000. The film seeks to promote messages about healthy lifestyles. The nemesis of Apple-Man in the act is a super-villain known as “Doctor Burgerman.”
Or Apple’s legal department isn’t having fun. He doesn’t seem to want the company’s name to be associated with comedy, although the title of the film refers only to fruit. Apple sent a recall and filed a lawsuit against it Apple-Man and director Moskalenko.
Moskalenko said his film already has approval from the United States Patent and Trademark Office (PTO). Even so, Apple is demanding that the trademark registration application be rejected through “aggressive opposition.”
Apple has filed a lawsuit against Moskalenko over concerns that consumers may believe Apple-Man is “affiliated with, or approved, approved or provided by Apple,” the company said in a 467-page lawsuit.
Check out Moskalenko’s response to Apple in this fun YouTube video:
In response, Moskalenko claimed that the lawsuit was “intimidation of a trademark” because the film does not mention Apple products. The director said that he was afraid that all the money collected by the set for the film would now go to cover court costs. Or he will even be forced to “delete” the film after its release.
“My film is about apples, fruit… I will have to spend almost all my money on Kickstarter on lawsuits… If my registration is denied, there is no guarantee that Apple will not demand the deletion of my film after its release,” he said. iPhone in Canada.
Moskalenko said he hoped to improve the situation with Apple. Meanwhile, the company did not give a statement on the case.
Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.