Apple is now the most popular watch brand among high-income teens, the non-sitting Rolex

Apple is now the most popular watch brand among high-income teenagers in the United States, new research by Piper Sandler has shown.

Ownership of teenage smartwatches rose from 30 percent in the fall of 2020 to 35 percent in the fall of 2021. 30 percent of teenagers now own an Apple Watch, an increase of five percent over the same period last year. Apple now has an 86 percent market share among teenage smartwatch owners.

Rolex used to be the ruling most popular watch brand among high-income teenagers, but Apple is now the most popular watch brand in this demographics. In the spring of this year, only 13 percent of teens intended to buy an Apple Watch, but that has now increased slightly to 15 percent.

The survey also found that 30 percent of teens use the fitness app when exercising, and 50 percent of these users use the Apple app. In addition, AirPods is owned by 67 percent of teens.

87 percent of teenagers own an iPhone, and 88 percent expect their next smartphone to be an “iPhone.” These are almost record high levels. 20 percent of teens currently own an iPhone 12, but the iPhone 13 series is expected to motivate an upgrade, and more than 22 percent of teens expect an upgrade to the “iPhone 13” model this year.

Apple Pay is the second most popular payment method among teenagers, but cash is still the most popular. This means that “Apple Pay” is now more popular than prepaid cards and PayPal.

About half of teens in the U.S. are concerned about following online, but 56 percent are not interested in iCloud +, which offers privacy features like Hide My Email and ‌iCloud‌ Private Transfer.

The findings are part of Piper Sandler’s semi-annual “Taking Stock With Teens” survey, which highlights the trends and brand preferences of 10,000 teens with an average age of 15.8 in 44 U.S. states, and the research cited in an investor note he saw. Apple 3.0.

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Naveen Kumar

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