APPLE NEWS

Apple is developing a new ‘SportsKit’ framework for Apple TV


At the moment, it is no secret that Apple is becoming more and more interested in the sports segment, because the company is investing and hiring related professionals to work in its TV department. 9to5Mac has now found evidence to support these rumors, including a new “SportsKit” framework for iOS and tvOS apps.

Since the first beta version of iOS 15.2 was released in late October for developers, 9to5Mac found references to something called “SportsKit” in the system’s internal files. There aren’t many details about this framework yet, as it’s probably still in development, but we can say it’s integrated with the Apple TV app, Siri, and even home screen widgets.

The SportsKit home screen widget includes the ability to receive real-time sports match updates. At the moment, Siri can already show sports results, so Apple probably wants to expand this interaction to other parts of iOS and tvOS.

One thing to keep in mind about this API is that SportsKit is currently being developed as a private framework, which means that this feature will not be available to every developer – which makes sense because sports-related content usually requires special offers and Apple may need to work directly with providers.

Sports on Apple TV +

Apple has reportedly built its own sports platform that will be part of the Apple TV + streaming service. The 2019 report revealed that Apple is in talks with PAC-12 to broadcast live sports to Apple TV + subscribers. In 2020, the company hired the former head of the sports department of Amazon Prime Video to work in the Apple TV team.

The rumors didn’t stop there, as several reports earlier this year mentioned that Apple was negotiating with the NFL to take over the rights to the Sunday Ticket, which would be a great addition to Apple TV +. Recently, the company hired the former president of ESPN, who will now lead the production of documentaries and series without a script for Apple’s streaming service.

Now with the first evidence of a new sports framework found in iOS, it seems Apple will finally have something new about the sport to share in the coming months.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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