Apple is celebrating the opening of the Grove Apple Store in LA with the appearance of Ted Lass

Apple today opened a new retail location in the Los Angeles area with the official launch of Apple The Grove. Apple has had an Apple Store in The Grove for almost 20 years, but the recently opened store is in a new location.

To celebrate the relocation of Apple The Grove, Apple hosted a question and answer event last night with the actors of the popular Apple TV + show “Ted Lasso”, including Jason Sudeikis, Brett Goldstein, Brendan Hunt, Juno Temple and much more. Apple CEO Tim Cook attended the event and shared a tweet about it.

Cook also spent the day at Apple The Grove interacting with customers who were doing holiday shopping.

Apple announced the reopening of Apple The Grove earlier this month and said the store is twice the size of the original. It is designed to serve as a “completely redesigned destination for the LA community” for learning about Apple products and services.

In recent years, Apple has struggled to redesign and update some of its older stores, and sites like The Grove that have outgrown their original size have been redesigned. Apple recently relocated the Apple Valley Fair, a Bay Area location with more traffic than could be located in its original location, and has expanded other leading stores such as Apple Fifth Avenue and Apple Union Square in San Francisco.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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