Apple is celebrating 15 years of fighting AIDS with (RED), introducing new faces for the Apple Watch

Apple is celebrating 15 years of its partnership with (RED), an organization that is fighting to end AIDS. Through support to the Global Fund, it provides access to health services in the communities most in need in sub-Saharan Africa.

On World AIDS Day, today, Apple offers new ways for users to learn, engage and donate. Like last year, it is fundraising and raising awareness to support people on the front lines of the fight against AIDS and COVID-19.

Since 2006, Apple customers have helped raise nearly $ 270 million to fund prevention, testing and counseling services for people living with HIV / AIDS. Apple-backed grants have provided care and support services to more than 11 million people, provided over 192 million HIV tests, and provided more than 13.8 million people with access to life-saving antiretroviral treatments. In 2020 alone, Apple’s support for (RED) helped prevent over 145,000 HIV-positive mothers from transmitting the virus to their babies.

To support the end of HIV, AIDS and COVID-19, Apple is offering a range of new (PRODUCT) RED devices and accessories this holiday season, including:

  • iPhone 13 (PRODUCT) RED
  • iPhone 13 mini (PRODUCT) RED
  • Apple Watch Series 7 (PRODUCT) RED

According to Apple, part of the proceeds from each (PRODUCT) RED purchase goes directly to the Global Fund to Fight AIDS. By the end of next year, half of RED’s eligible purchase proceeds (PRODUCT) will be redirected to the Global Fund’s response to COVID-19 to mitigate the impact of COVID-19 on the fight to end AIDS.

From now until December 6, Apple donates $ 1 to the Global Fund for every purchase made through Apple Pay on, in the Apple Store app, or in the Apple Store. Each donation will help fund the fight (RED) against AIDS and COVID-19.

Not only that, but Apple Watch users can show their support for (RED) directly from their wrist with a choice of six red Apple Watch faces available for download here.

Apple raises awareness during World AIDS Day

In the App Store, Apple highlights Positive Singles, an inclusive meeting app that connects singles living with HIV / AIDS and sexually transmitted infections. The app also provides tips and resources for those who have recently been diagnosed and are looking for useful information.

In the US, Apple Books will feature collections of books and audio books, including non-fiction books on the global fight against HIV / AIDS and fiction from around the world.

Apple Podcasts will also feature shows exploring the state of the global AIDS crisis, including episodes exploring how racism has prevented access to quality care and how the latest preventative medicine is unevenly distributed, as well as a deep immersion into why there is still no cure.

At Apple Music, subscribers can listen to a select selection of music programs, radio episodes, and more in a special Apple Music feature in recognition of World AIDS Day.

Also, Apple TV app users can explore an amazing collection of TV shows and movies on the Watch Now tab that reveal the human cost of the HIV / AIDS epidemic.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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