Apple defends the purchase of Google ads for third-party applications, claiming that the developers knew about its practice

Apple quickly defended itself against accusations that it was secretly buying advertisements for third-party applications, with the intention of directing users through the App Store and reducing it by 30% after purchase. He further stated that he had placed advertisements to promote third-party applications for the past five years. The iPhone maker has gone so far as to claim that many developers are expressing gratitude for this “support”.

We recently reported on it Forbes‘an investigation which states that the company buys Google ads for other applications in order to receive a 30% commission on each subscription.

According to MacRumors, a Cupertino-based firm dismissed this as a mischaracterization, arguing that the developers were aware of the advertisements it placed for them. It is also stated that these ads are clearly marked as being from the App Store.

The iPhone manufacturer clarified that this is no different from retailers advertising their goods. Apple is essentially trying to prove that what it has done is similar to your local Walmart advertising that PS5s are in stock via email or online advertising. The company even pointed out that the developers appreciate the “support” it provides.

Seems like a standard business model, right?

But does your local Walmart also take a 30% discount on every product it sells? In fact, it cannot be achieved with this business model. Unlike Apple, which has imposed a de facto monopoly on the sale of applications to all users in its production ecosystem, companies always have the opportunity to transfer their business to a number of other competitors (such as Kroger, Costco, Best Buy, etc.). hypothetical reduction of 30%.

On the other hand, how many competing app stores exist for Apple users? The answer is zero. Apple rules its monopoly over the sale of applications.

Apple’s tactic of advertising third-party apps on Google, which go to the App Store instead of the app’s website, isn’t vague in itself. But add a whopping 30% of your shopping in the App Store and then you will have a huge conflict of interest.

Let’s not forget that Apple was only forced by the court to allow app creators to implement external payment links into their apps to circumvent Apple’s 30% reduction on in-app purchases. This makes the time and intent of these ads, designed to direct unsuspecting users back to the App Store, dishonest at best.

Do you think so Forbes the piece was the lure for clicks on Apple? Or is Apple trying to harm app makers by using its App Store monopoly? Let us know in the comments below.

[Via MacRumors]

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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