Apple claimed that TV + had less than 20 million subsidiaries in the US and Canada in July, the report said.

Source: Stephen Warwick / iMore

A new report says Apple has less than 20 million subscribers to Apple TV + in the U.S. and Canada.

From CNBC:

Apple claimed that its TV + service had fewer than 20 million subscribers in the U.S. and Canada since July, allowing it to pay a behind-the-scenes production team at lower prices than a multi-subscriber streamer, according to the International Federation of Theater Stage Employees. TV and film workers doing jobs like handling cameras and building sets.

Apple has never revealed how many TV + subscribers it actually has, but a recent report says estimates of 40 million worldwide are accurate. From that report:

A new report for Apple TV + claims that the previous estimate of 40 million subscribers is roughly correct, and that half of them pay customers.

According to the information:

Analysts previously estimated that the service had about 40 million subscribers at the end of last year, a figure for which a person with knowledge of numbers has remained roughly accurate since this summer. About half of the subscribers pay for the service, while the rest are on free trial periods, this person said.

It seems likely that Apple has about 40 million subscribers to Apple TV +, with about half of them located in North America and Canada. As CNBC notes, the difference is important because having fewer than 20 million subscribers allows Apple to pay cheaper rates to behind-the-scenes workers:

The fact that Apple can pay a discounted rate despite being the most valuable company in the world is highlighted highlights some of the problems Hollywood workers face as streaming replaces linear television and movies and causes outrage among union members deciding whether to strike for better wages and working conditions.

Prices are set on July 1 each year, and a Union spokesman said Apple said it had fewer than 20 million subscribers in the U.S. and Canada this year.

An Apple spokesman told the point of sale that the company “pays rates in line with leading streaming services.”

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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