Apple announced on Friday that developers will be allowed to target users to other payment methods for digital goods and services in their applications using e-mail and much more, following the verdict of Epic Games and antitrust criticism of the App Store.
Apple told developers:
The App Store is a safe and reliable place for customers to discover and download apps, and a great opportunity for developers. The following updates to the App Store Review Guidelines support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as easily as possible.
Apple has added new guidelines for in-app events:
To display your event on the App Store, it must belong to the event type specified in the App Store Connect. All event metadata must be accurate and relate to the event itself, not the application in general. Events must occur at the time and dates you select in the App Store Connect, including in multiple storefronts. You can monetize your event as long as you follow the rules outlined in Section 3 of the Business. And your in-depth event link must direct users to the appropriate destination within your application. Read the Events in the app for detailed guidance on acceptable event metadata and deep event links. “
The biggest change is probably related to contacting users about payment methods. Apple has removed a clause that says developers “cannot use information obtained within the app to target individual users outside the app to use in-app purchases other than in-app purchases (such as emailing an individual user about other post-individual purchasing methods sign up for an in-app account). “
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Finally, Apple says applications can request basic contact information from users as long as the request is optional and as long as features and services are not conditioned on the provision of information.
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