Amazon electronics palm reader technology, known as Amazon One, was launched Tuesday at the Red Rocks Amphitheater in Denver, according to a press release from the retail giant. It is the first implementation of the Amazon One biometric reader off the property owned by Amazon and is certainly a sign of things to follow. In fact, Amazon seems to be trying to introduce this technology everywhere.
Amazon One is already used in Amazon’s brick and mortar stores, as well as several Whole Foods, which Amazon also owns, where people who sign up for Amazon One scan a palm print. After registration, these palm prints can be used to purchase items.
As of today, concert goers at the Red Rocks Amphitheater in Colorado will be able to sign up for a service that will allow them to enter the concert venue with one swipe of their hand. Red Rocks will have a kiosk for anyone who wants to sign up at the site, and Amazon One users will also get a dedicated line for even faster entry, the company said.
“When the ticket holder is ready to enter the amphitheater with the palm of his hand, there is a marked entry line where Amazon One is enabled. When a fan holds his palm over the Amazon One, our computer’s visual vision technology builds a unique palm signature, ”Amazon explained in a press release. Tuesday.
Amazon One, which was launched a year ago at just a few Amazon sites, has promised to make a big boost for third-party apps. It seems to be the official start of that initiative today, which means palm readers are likely to start appearing in various locations.
Amazon promises that the technology is secure and does not store any data locally, a claim that Gizmodo could not independently verify.
“The service is designed to be highly secure and uses custom algorithms and hardware to create a unique person’s signature. Once registered, the service is contactless, and ticket holders can enter the AXS ticket hall in less than a second or two. We’re excited to hear soon how AXS fans like to use Amazon One to enter their favorite events effortlessly, so they can spend less time waiting in line and more time enjoying the event, ”Amazon said.
Amazon has not released accurate data on the number of people who signed up for Amazon One, but says it is tens of thousands of people at 60 locations in Arizona, Colorado, Connecticut, Florida, Massachusetts, Michigan, Minnesota, Missouri, North Carolina, New Jersey, Oregon, Tennessee, Texas, Washington and Washington DC
Amazon has partnered with AXS, which sells tickets to a number of concert and sports venues in the U.S., including the Staples Center in Los Angeles and the T-Mobile Arena in Las Vegas. Well whether you like this idea or not – and privacy advocates are skeptical to say the least – you’ll probably see it in many new locations soon. Welcome to biometrics the future.
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