APPLE NEWS

AirTag competitor Tile was bought by family security company Life360


Source: Joe Keller / iMore

Tile, a company that has been competing with Apple’s AirTag since its launch earlier this year, was bought by Life360.

In a press release, Life360 announced the acquisition, saying it was valued at $ 205 million and that Tile would remain its own brand, and its leadership and team would remain in place.

Chris Hulls, co-founder and CEO of Life360, a family security company, said the acquisition would help advance the company’s mission to become “the world’s leading platform for security and location services.”

“Life360 is on a mission to simplify security so that families can live fully. By purchasing Tile, we will now be able to provide a unique and comprehensive solution for finding people, pets and things that families care most about. This acquisition is a key step towards achieving its Life360’s vision to be the world’s leading platform for security and location services. We are thrilled to welcome Tile to the Life 360 ​​family. “

CJ Prober, CEO of Tile, said joining Life360 would allow both to “build the world’s leading solutions for peace and security”.

“This is a great day for Tile, our customers and our employees. This acquisition not only brings together two amazing teams with complementary missions and values, but paves the way for us to build the world’s leading solutions for peace and security together. This is the next step on our along the way and I couldn’t be more excited to continue to lead our amazing team and join the Life360 board. “

Tile has been competing with Apple’s AirTag since the company launched an item tracking device earlier this year. With the Life360, Tile certainly wants to further differentiate its product with additional family safety features that Apple doesn’t yet offer with its own item tracking.

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