In the three months since the launch of iOS 15, 65% of iPhone users have installed it. That’s well below the percentage of users who installed iOS 14 the same time after its 2020 debut.
There are several possible reasons why the adoption rate of iOS 15 could be slower than its predecessor.
Adopting iOS 15 is far slower than usual
iOS 15 debuted on September 20, 2021. As of December 20, he or his companions are on 65.3% of iPhones, according to analytics company Mixpanel. Compare that with iOS 14. That version was launched on September 16, 2020, and by December 21 of that year, it was on 80.9% of iPhone devices. That’s over 15 percentage points more than the iOS 15 adoption rate.
The latest version came out slowly. One month after its release, iOS 14 broke the adoption rate of 50%. iOS 13 and iOS 12 did the same. But iOS 15 reached only 34.1% on October 25, 2021.
Just not convincing?
Mixpanel only collects data on iOS adoption rates, not why and why. So, there is no direct data on why fewer people are installing the latest iPhone operating system than before.
One possibility is the lack of convincing features. In 2020, iOS 14 brought home screen widgets, picture-in-picture support and more. Rewind a year in advance and iOS 15 includes some nice improvements, but a few notable features. It probably didn’t help that his signature plugin, SharePlay, didn’t appear until iOS 15.1 in October.
An alternative reason why iPhone users don’t jump to the latest version is that they’ve become nervous about bugs. As iOS has progressed in sophistication over the years, with an ever-growing list of features, the days when users could count on new versions without errors are long gone. Maybe people just want to give Apple enough time to take care of all the problems.
Others still believe that any new version of iOS will cripple their older iPhones. This is despite real-world tests showing that iOS 15 will not do anything similar.
Adopting Android and iOS: No competition
To keep things in perspective, although the adoption of iOS 15 is slower than usual, it is still significantly ahead of Android.
In November, Google revealed that Android 11 is found on only 24.2% of devices. It’s not even the latest version – it would be Android 12 – but it was introduced 14 months earlier. And even more devices are still using Android 10 from 2019. Google did not say how many phones used Android 12 in November, which was a month old at the time, probably because the adoption was still single-digit.
Unlike iPhones, Android owners do not have easy access to operating system upgrades. This is why so many of these devices get stuck on outdated versions from many years ago.
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