MARKETING

A step-by-step guide


Verifying on Facebook can be a daunting process, but you don’t have to go into it blindly.

These tips on how to verify a Facebook business page, personal page or profile will help you do your best when you sign up for that blue verification badge.

Bonus: Download the free guide which teaches you how to turn Facebook traffic into sales in four easy steps using Hootsuite.

What is Facebook verification?

Facebook verification is the process of verifying an account or page to show other users that it represents your authentic presence on the platform. A blue check mark appears next to the name of the verified account:

Source: newyorker on facebook

Verification of social media accounts began with Twitter in 2009 as a way to tag real accounts of public figures or significant organizations. Facebook followed suit with its 2013 blue check mark. The practice was then introduced on Instagram in 2014.

Facebook verification is usually voluntary, but some types of accounts need to be verified. Verification for pages with a large audience is mandatory from 2018. Currently, profiles of individuals also go through verification when their audience reaches a certain size.

What Facebook verification is not

Facebook has simplified its verification process in recent years. You may have heard of gray ticks or Facebook Marketplace verification. However, both of these programs were discontinued.

The verification badge is different from other badges available on Facebook, such as top fan badges or vendor badges.

Why verify your Facebook page?

Checking on Facebook is a great way to establish brand credibility online. Large brands and local companies can also be checked on the platform.

A verified badge lets your audience know that you are authentic. It also helps make your Facebook page appear more in search results. This makes it easier for potential customers to find your business.

How to verify on Facebook

Verifying on Facebook is as simple as filling out a single form. But it pays to be prepared before you take that step.

Step 1: Select the type of account to verify

You can request verification for your Facebook profile or Facebook page.

request verification for a Facebook profile or Facebook page

Source: Facebook

As long as you are logged in when you verify your Facebook account, the form will automatically display the pages for which you can log in.

To sign up for profile verification, all you need is a profile URL to get started.

Step 2: Confirm your authenticity

When you apply for verification, you will need a piece of identification to prove that you are what you are pretending to be. This makes it impossible to check for fake accounts and fraudsters.

verify authenticity using proof of identification

Source: Facebook

Accepted forms of identification are:

  • Driving license
  • Passport
  • National ID
  • Tax return
  • A recent utility bill
  • Statutes

The rules as to which specific forms of ID card are acceptable vary depending on who issued them. If in doubt, see the complete list of rules that apply to parts of the ID card.

Whatever document you use, you will need a digitized version of your proof of identity that you will attach to the form, e.g. scanned.

Step 3: Confirm your identity

The other part of your profile or page verification app asks you to show that your account is significant enough for the blue check mark. Facebook wants to know that there is a public interest in verifying your account.

confirm the significance by selecting a category

Source: Facebook

You will provide basic information in this section. This includes category your account falls under and country or region where your account is most popular.

There are also several optional fields. Being as complete as possible will increase your chances of checking.

optional fields including audience and known as

Source: Facebook

The The audience The section is where you can tell Facebook what types of people follow you, their interests and why they follow you.

Filling Also known as the field is not always necessary. It helps Facebook see your reach if you or your organization call each other by different names. This may be the case if your brand uses different names in different markets.

Finally, you can provide up to five links to articles or social media accounts that show your notoriety. These connections must be independent. Paid or promotional content will not be considered.

Step 4: Wait

When Facebook receives your application, it will review your request and confirm or deny it. This process can take from 48 hours to 45 days.

6 ways to increase your chances of checking on Facebook

When Facebook decides to verify a profile or page, it looks for four qualities:

  • Authenticity. Does the profile or page really represent who it says it represents?
  • Uniqueness. Is it the only presence of a person or organization on Facebook?
  • Completeness. Does it provide all the necessary information about the person or organization it represents?
  • Significance. Is the person or organization known enough to be in the public interest to verify them?

In this section, we’ll look at ways to ensure your account meets all the blue tick requirements.

1. Let it be professional

The image represented by your Facebook page should match the image represented by your brand elsewhere. This helps Facebook recognize the connection between your site and your business.

Make sure you only share brand content on your site. And don’t forget to remove anything that negatively affects your credibility, such as:

  • Off-brand logos, personal posts or low quality images
  • Posts that contain the wrong grammar, spelling, capitalization, or other unprofessional-looking copy
  • Anything that doesn’t match the voice of your brand

See your business page through the eyes of a potential customer and edit or remove anything that looks less than professional.

2. Make sure your company information is up to date

If your information is not updated, it will not matter how professional your Facebook page looks. Facebook will review and verify your information before assigning you a verification badge, so you must ensure that it is accurate.

You’ll need to make sure the following is up to date:

  • Your website
  • E-mail address
  • Description
  • Was

3. Provide details

The more details you can give about your job, the better. Make sure you fill in all the applicable details on your page Oh section. These details include:

  • Address or addresses (if you have multiple locations)
  • Phone numbers
  • Your mission statement
  • Your other social channel is managed
  • Company overview

4. Link to official properties

The right links are important if you want to verify yourself on Facebook. In order for Facebook to approve your verification request, you must have an updated link to your company’s official website. You also need to return to your Facebook page from your website.

5. Create a Facebook business page

If you are verifying a business page, be sure to create a Facebook business page. The process of verifying a Facebook business page is the same as for any other, and creating one is free.

Facebook business page set up

Source: Facebook

The information you include on your Facebook business page will make you look more authentic, unique and noticeable.

6. Nurture your community

The best way to show your notoriety on Facebook is to have a large and active community of followers.

There are many ways to increase your Facebook engagement. This can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience is responding to.

How to stay verified on Facebook

Receiving a confirmed status on Facebook is not like winning a Nobel Prize; it can still be taken away when you have it.

The following tips will help you keep your status confirmed on Facebook.

Respect community standards

Once you are verified, it is important that you are familiar with the standards of the Facebook community.

In theory, once you are verified, you must follow the same rules as everyone else. In reality, accounts with a large number of followers are often protected from strict or automated moderation. But the recent exposure of Facebook’s “cross-checking” practice means that a large number of followers may not protect you as they once did.

Harassment and illegal content standards are relevant to all Facebook accounts. Others are more applicable to a proven business or brand.

For example, if you’re curating content from other users (and you should; republishing user-created content is a great way to build community engagement), make sure you do so in a way that respects Facebook’s intellectual property and privacy standards.

Use two-factor authentication

Checking on Facebook can add value to your brand. Be sure to protect your account with two-factor authentication.

Two-factor authentication means you have a way other than the login screen to prove who you are when you access your account. This second piece of evidence can be:

  • Text sent to your phone number
  • Third party authentication application
  • Physical security key

Two-factor authentication makes it difficult for anyone else to access your verified Facebook account.

Develop and maintain a Facebook marketing strategy

A verified presence on Facebook is an acknowledgment of your notoriety. This is not a guarantee that you will stay that way. Stay relevant on the platform by adopting smart Facebook marketing practices that help you connect with your audience.

Facebook marketing can include everything from traditional ad purchases to the strategic use of enhanced posts.

Anything that gives your brand extra credibility is worth the effort. Follow the steps above to verify yourself on Facebook – and see your business grow.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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