72 free Instagram story templates (and how to use them)

Want your brand’s Instagram stories to look clean, sleek and consistently elegant? Instagram story templates are the right way.

The truth is that most of your favorite brands probably already use them. But it’s really no surprise that they want to make their stories look good: half a billion users interact with Instagram stories every day, and 58% of people say their interest in a brand or product has increased after seeing them in stories.

If you don’t use this Insta feature to give your maximum, you will miss out.

In this post, we’ll show you how to impress your audience and display your best content using Instagram Stories templates. We’ve also included a design package of 72 customizable templates that will instantly enhance the look of your stories.

Download yours a free package of 20 customizable Instagram story templates now. Save time and look professional while promoting your brand with style.

Why use Instagram story templates?

Although Stories can disappear after 24 hours, they will still reach many eyes during that period, as we know from the impressive Instagram story statistics.

Plus, now that you can turn Stories into “Featured” on your Instagram profile, that temporary content actually has the potential for a much longer lifespan.

It might as well look nice, right?

But there are many other reasons to use Instagram Stories templates.

Look professional

Yes, Instagram Stories is primarily known for its charmingly unpolished execution (anyone else is weirdly addicted to watching Go Clean Co. scrubbing plaster?). But, as on all social networks, the degree of professionalism that users expect from brands is constantly growing.

Brands often use Instagram Story templates to create a consistent aesthetic in their stories: one that is associated with their larger visual identity or brand voice. Subtle (aesthetically pleasing) additions of branded fonts, colors, and logos help build acquaintance and trust in the brand.

Jewelry design studio Melanie Auld Jewelry uses templates to share editorial content on their stories, like this profile of wellness and travel blogger Julianne Barbas. With the shots set in an artistic and elegant way, it’s almost like a function of a digital magazine. Profesh!

Save time (and money)

Since most of the content in Stories disappears after 24 hours (unless you post them in the Featured section), it doesn’t make sense to professionally design each individual clip or video.

But if you know you’re going to publish certain types of content on a regular basis, designing a template that will accompany each one will save you time (and the cost of hiring a professional) in the future.

Professional tip: With Hootsuite’s Instagram Story Scheduler, you can pre-create, edit and schedule your Instagram stories.

Make non-visual content popular

Instagram is a visual platform that highlights brands that invest in good photography. But not everyone sells on Instagram something visually exciting like makeup with optical illusion or the horrible living rooms of the 80s.

The Washington Post (whose TikTok, btw, is also oddly good) makes people review their news using engaging animated text and simple illustrative graphics. Although less dazzling than glitter eyeshadow, it catches the eye in the Stories feed full of bright visuals.

The story of Instagram from the Washington Post dollar store

Or, maybe you just need to publish a Story that doesn’t necessarily require a photo, like the introductory page to present delicious treats, à la Minimalist Baker.

Minimalist introductory page of Baker's slideshow

Stand out from the competition

This one is easy. Instagram story templates are a quick and easy way to make your brand stand out while viewers browse the sea of ​​stories.

The striking graphic design will (hopefully!) Attract their attention while strengthening your brand style. It’s also a way to show that you’ve invested time and thought into your content.

The stories of Brit and Co. they’re instantly recognizable when they appear in your content summary: images and videos are always on a sprayed background that contains brand-appropriate colors, shapes, and textures. They differ from the standard look you get by making a story directly in the Instagram app: it definitely attracts attention.

Brit and Co. watercolor painting

72 free templates for Instagram Stories

As a thank you to our dedicated readers, we’ve designed a package of 72 customizable Photoshop Instagram story templates that will instantly enhance the look of your stories. The templates are divided into nine different story types, with four to 12 styles per category.

Choose the format that best suits your purposes and customize it in Photoshop (instructions below) to suit your brand – or simply use it as it is. The possibilities are endless!

Do you want them all? No sweat. Download them here!

Download yours a free package of 20 customizable Instagram story templates now. Save time and look professional while promoting your brand with style.

Instagram Story Templates for Happy Birthday

Instagram Story Templates for Happy Birthday

AMA Instagram Story Templates

AMA Instagram Story Templates

Quotes Templates Instagram Story

Quotes Templates Instagram Story

Instagram Story ad templates

Instagram Story ad templates

Bing suggestions for Instagram Story

Bing suggestions for Instagram Story

Instagram Story donation templates

Instagram Story donation templates

Instagram story music templates

Instagram story music templates

This or that Instagram Story template

This or that Instagram Story template

About me Instagram Story templates

About me Instagram Story templates

Instagram story template size

If you’re going to make your own story template for Instagram, you’ll probably want to know the dimensions.

Instagram Stories are 1080 pixels wide and 1920 pixels high.

For best results, your Instagram story should have an image ratio of 9:16 and a minimum width of 500 pixels.

And in case you’re curious about some other social media specifications, here’s our handy background for social media image size!

How to use Instagram story templates

Here’s how to customize these templates for your brand and then upload them to your Instagram stories. You will need Adobe Photoshop to get started.

1. After downloading and unpacking Photoshop files, double-click the image you want to customize to open it in Photoshop.

2. To edit the text: double-click the text you want to edit. You can change the fonts and colors in the menu on the left.

Adobe Photoshop font for editing

3. To edit a color block: Double-click the color block you want to edit. Resize or use the menu on the left to change the color.

edit color block

4. To edit a photo: Double-click the photo you want to edit and click insert a new image. Resize the image as needed.

edit the photo and resize it

5. To save a single story template: Select the story you want to save and go to Save> Export As> Artboard to Files. Save as .jpg or .png.

save one story template

6. To save all four story templates: Save> Export As. Save as .jpg or .png.

save all four story templates

7. Email the finished file (s) to yourself and download them to your phone.

8. Upload to Instagram Stories one by one.

Instagram Story app templates

If this monstrous package of templates still doesn’t suit your needs, that’s absolutely great. You can create your own custom Instagram Story template using Photoshop or one of the apps listed below.

Check out these other sources for Instagram story templates if you don’t have Photoshop or if you don’t need a lot of customization options.

Adobe Spark

Not only are there thousands of beautiful templates in the free Adobe Spark library, but it also has a built-in photo editing feature — so you can make sure your images stand out as much as the graphic design.

Free Adobe Spark library


As mentioned above, you can use Photoshop to customize our Hootsuite templates — but Adobe also has some beginner templates for you. Turn things around yourself and experiment!

Photoshop templates

Download the Unfold app for iPhone or Android to access a huge library of ready-made story templates directly on your phone. A monthly or annual subscription will open up even more opportunities.

Open story templates

Design kit

A perennial favorite of influential audiences, A Design Kit designs allow you to add elements, adjust colors, textures and more. Over 30 fonts offer the opportunity to really stand out from everyone else typing with a minimal selection of Instagram.
Story templates from the design kit


Easil’s free version includes 2,500 or more templates to play with, but if you feel like splashing, the platform’s brand kit feature is pretty cool: it allows you to store a palette of colors, logos, brand images, and their fonts in one place elegant templates. There’s also a handy feature for collaboration, so you can tag a team story with a teammate if you need an extra hand.


GoDaddy Studio

Unfortunately called the GoDaddy Studio tool (formerly Over) it actually has some pretty cute design options. Eventually the bait is to try to get you to sign up for their web hosting services, but you can get some sleek templates for free.

GoDaddy Studio


My specialty is animated stories: insert your photos or videos into one of their dynamic templates and adjust the time, music and text effects for a message that attracts attention. New templates and styles are added every month.

Mojo creates animated social content


With Crell’s free plan, you can download five designs each month; the subscription plan offers more options for inclusion in their design library.


Creative Market

Okay, the Instagram story templates you’ll find on Creative Mark are all paid options … but if you have some money in your social media budget, you can get something unique in the range of $ 30 to $ 70. Buy a cohesive pack that talks about your brand and you will have many opportunities to play. Most kits have hundreds of variations on the theme to keep your stories going, but they don’t repeat themselves.

Creative Market

Now that you’re ready for some beautiful visuals, it’s time to buckle up and focus on creating great content. Check out our list of 20 creative ideas for Instagram Story or a guide to the inevitable tricks for Instagram Stories to get inspiration for your next post.

Save time managing your Instagram stories with Hootsuite. From one dashboard, you can schedule and post directly on Instagram, reply to comments and DMs, measure performance, and launch all other social media profiles. Try it for free today.

Get started

Easily create, analyze and schedule posts on Instagram with Hootsuite. Save time and achieve results.

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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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