MARKETING

4 successful small business owners on Instagram campaigns that have really succeeded


Especially for entrepreneurs with countless non-social media commitments on their plates, staying up to date with Instagram trends can be difficult. There seem to be updates of the algorithm every other week, new strategies to stimulate growth, and additional features to use. While these insights and tools can be powerful ways to drive the growth of your business, they can also bring an overload to your social media strategy.

To break the noise about how to make the most of the platform, we went straight to the source and talked to four women about the most effective Instagram campaigns they have ever launched.

Whether you want to gain followers, increase sales, or serve your audience on a wider scale, take a page from their handbook, with confidence that – whatever changes may come to Instagram – they worked for business owners like you.

Strategy # 1: Create “how-to” guides for your audience

Shang Saavedra

Owner of Save My Cents, a platform that aims to change people’s financial lives, one per cent.

The most effective Instagram campaign I’ve launched: CreatingHow to ”guides on how to open and finance investment and retirement accounts worked well for me. Part of the reason this campaign was so successful is that this information is not shared widely. People are really afraid of investing and think it’s really complicated. Indeed, opening these accounts takes a few minutes.

The growth I experienced as a result: I’ve done a few of these campaigns over time and they’re shared and liked more often than many of my other posts. I also got really good feedback – my companions really accepted the advice and opened their accounts. This showed me that my account had a real impact.

Strategy # 2: Join forces with others

Lexie Smith

Founder of THEPRBAR Inc., an online training platform and resource hub built to help motivated entrepreneurs and professionals expand their influence, impact and revenue.

The most effective Instagram campaign I’ve launched: I led and collaborated with eight other trainers in complementary areas to launch a campaign to create a list called the Empowerment Project. We all gave one valuable gratis and promoted the campaign on various channels – mostly on Instagram. All we asked for was that the accounts follow all the coaches who participate and give their email. The campaign was extremely successful for everyone involved and running it cost nothing.

The growth I experienced as a result: We all caught hundreds of hyper-targeted emails and campaign followers without spending a dime. It was more important for us to attract a qualified audience, and not just to strive for great metrics of vanity.

Strategy # 3: Create images to make sharing easier

Bonnie Chen

Social media and content in Dreamers & Doers, a high-impact community and PR hype machine that supports and empowers outstanding entrepreneurial women.

The most effective Instagram campaign I’ve launched: Dreamers & Doers helps our members gain visibility in the media, and every time they are featured in one of our partner publications, I create images to help them share the news far and wide.

Recently, 33 of our members were featured in an article on BlogHer, and I made custom images for each of them with their photo and quote from the article. This allowed them to easily share news about their function on their own social platforms. We also posted these pictures on our Instagram stories and tagged each member, making it even easier for them to share, raising awareness of the Dreamers & Doers brand to their diverse audiences.

The growth I experienced as a result: Our members were thrilled that sharing was so easy, and 70% of them shared pictures on their networks. As a result, we saw an increase in followers, profile visits, and clicks to our website a few days later. The extra visibility for Dreamers & Doers and for our members has made this easy initiative a huge win!

Strategy # 4: Build trust through user-generated content

Marissa Pick

Founder of Marissa Pick Consulting LLC, providing strategic consulting focused on digital transformation, content marketing, social media strategy, personal brand and more.

The most effective Instagram campaign I’ve launched: The most effective campaigns I’ve worked on are those that contain user-generated content (UGC) and help present the brand. Consumers trust user-generated reviews and content more than brand content. When a brand is able to show success and product through the eyes of the end user, a natural engagement follows. Brands will see an increase in the number of followers, engagements and responses.

The growth I experienced as a result: One of my clients worked on launching their Instagram as a major component in their entire campaign, but it triggered minimal traffic. After taking advantage of clear calls to action, paid media, and UGC, we saw the channel jump to nearly 9 percent of the main traffic to the website. The percentage of total traffic from social media channels on the website has also increased, but engagement, interaction and UGC have caused huge growth for this account.

When it comes to your own journey on Instagram, perhaps the most impressive piece of advice we can give is simply to get started. Whether you’re experimenting with any of the above strategies or using them as inspiration to try another creative idea, it’s crucial to start somewhere and see what resonates with your unique audience. You never know what might prove successful for you and your business.

All individuals listed in this article are members Dreamers & Doers, an award-winning community and a diverse ecosystem that empowers exceptional women entrepreneurs through PR opportunities, authentic connection and high-impact resources. Learn more o Dreamers & Doers and subscribe to his monthly The Digest for top entrepreneurial and career resources.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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