MARKETING

16 of the Best TikTok Tools to Improve Your Marketing


Do you have a trusted box of TikTok tools? If not, it’s time to build one.

As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down.

For you, that means more opportunities to reach your audience. But with opportunity comes competition. More accounts just like yours, except with more likes, comments, and follows. Yikes. You might be asking yourself, what do they have that I don’t? The answer is likely a solid TikTok creator tool kit.

With so many talented creators publishing content, you’ll want all of the advantages you can get. So, we’ve compiled a list of expert-approved TikTok tools. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. Take a look below.

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

TikTok scheduling tools

Pendulum

A consistent TikTok posting schedule grows your brand awareness and can increase your follower count. A great scheduling app makes it easy to do so.

Pendulum allows you to schedule and post TikTok videos directly from Hootsuite. Of course, we’re a little biased, but we love Pendulum’s easy integration and convenience.

Pendulum also has an in-app analysis of your videos. And, it lets you easily create and save reports that you can send directly to your clients. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add.

Sitting at $ 6.99 per month per account (or free for Hootsuite Enterprise users), this TikTok tool’s affordability makes it a popular feature.

Pendulum share and analyze your TikTok videos

TikTok’s video scheduler

TikTok’s own Video Scheduler is a convenient and fail-safe scheduling option.

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. If you do all of your other social scheduling on a different platform, it might be worth installing a TikTok integration tool so you don’t have to toggle back and forth.

If you stick with scheduling directly in TikTok, you’ll be able to schedule posts 10 days in advance.

Note: once you’ve scheduled your posts, you won’t be able to edit them again. At this point, they’re as good as published pieces. So, you’ll have to delete, edit, and reschedule for any necessary changes.

TikTok analytics tools

TikTok Analytics

You’ve got access to in-app analytics if you’ve got a TikTok account. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. These analytics are easy to understand and access, giving you valuable insight into your TikTok strategy.

Brand Maxima Analytics

If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. This app provides real-time visualization of how well your hashtags, keywords, brand campaign, or event is doing.

It not only measures and tracks but gives you actionable insights into your strategy. And, bonus points, if you need to keep your client in the loop, it has presentation-ready graphics at your fingertips.

TikTok tools for engagement

Brandwatch

Brandwatch is great for engaging with your TikTok audience. The app pulls “data from 95m + sources including blogs, forums, social networks, news, videos and review sites.” BrandWatch will crawl these sources and pull out search terms you’ve flagged.

By monitoring queries and search terms where you show up, you can be where your audience is talking about you or topics that relate to you. You can even monitor the tone of peoples’ comments. The app can flag whether it’s positive, neutral, or negative. Then, you can respond directly in Hootsuite.

You can use Brandwatch to monitor TikTok songs or hashtags, then use the upward-trending ones in your content. As you know, jumping on rising songs does incredible things for your engagement. According to TikTok, 67% of users want to see popular or trending songs in your videos.

Paid TikTok auto tools for engagement

If you came here to see which bots or auto tools we recommend, be warned: we’re about to disappoint you.

When it comes to buying TikTok auto tools for engagement, you should know that automating comments, replies, likes, and follows may be penalized by TikTok. More likely than not, you’ll be hit with a “Reducing inauthentic activity” pop-up, and your likes or follows will be removed.

Don’t get us wrong – the allure of tripling your follower count or likes and comments on a video can be almost irresistible. But, think twice before you spend your money. Take a look at what happened when we tried.

What you can do instead:

Airtable for TikTok

One of the best things you can do for yourself as a TikTok marketer is to make a content calendar. It keeps your posting cadence consistent which in turn helps with engagement.

Airtable is a spreadsheet-database hybrid with a ton of potential.

For social media content calendars, you can collaborate with the rest of your team and your clients on the platform. You can show and tell in one easy-to-edit place. Plus, you’ll have a macro-shot of your weekly, monthly, and yearly strategy.

TikTok editing tools

Adobe Premiere Rush

Adobe Premiere Rush is the first third-party app that lets you publish directly to TikTok. Adobe created the app for all editing skill levels and included features like speed ramping, filters, and transitions.

Due to Rush’s popularity, there are a ton of video tutorials available – including ones on TikTok.

CapCut

CapCut is an all-in-one video editing app. It’s customized to deliver on your TikTok needs and is equipped with trending stickers and custom fonts. Oh, and the best part? It’s completely free.

CapCut is owned by the same parent company as TikTok. As far as TikTok viral tools go, you know it’s got everything you need. Check out the CapCut TikTok account for hacks.

@capcut

here comes the tutorial #capcut #viral #fyp #videoedit #tutorial

♬ original sound – CapCut – CapCut

Quick

GoPro’s app Quik is an adventure content creator’s best friend. This TikTok editing tool will automatically match your content with “beat-synced themes and transitions to create stunning and shareable edits.”

So, if you’re busy kayaking to the next cliff-jumping spot but still want to post, this is the app for you. As far as TikTok auto tools go, Quik is among the most useful and time-saving.

@gopro

Introducing #Quik 📲 The best of our app. Get the most out of your photos / videos, no matter which phone or camera you’re using. Download link in bio

♬ original sound – GoPro

TikTok creator tools

TikTok Creator Fund

Back in 2021, TikTok made Creator Tools available to all public accounts. But, within those tools, the Creator Fund is still gated. According to TikTok, to be eligible for the Creator Fund, you have to meet this criteria:

  • Be based in the US, UK, France, Germany, Spain, or Italy
  • Be at least 18 years old
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the last 30 days
  • Have an account that fits with the TikTok Community Guidelines and terms of service

If you meet these points, it’s worth signing up for a Creator Fund account. Your popular videos might make you a couple of extra dollars. Though, it’s a good idea to weigh the Creator Fund pros and cons before deciding.

TikTok ads tools

TikTok Tactics

So TikTok Tactics itself isn’t exactly a TikTok tool – but it will give you the learnings you need to perform better. The e-learning series is put on by TikTok for TikTok marketers. They say it will turn you into “an Ads Manager pro,” no matter your advertising goals.

A four-part series, TikTok Tactics covers:

  1. Attribution,
  2. Targeting,
  3. Bidding and Optimization, and
  4. Catalogs and Creative.

TikTok Pixel

Looking to better track how a TikTok campaign is doing? Use TikTok Pixel, a tool that tracks how your TikTok ads impact your website. It’s essentially a piece of code you embed that will monitor your user’s journeys.

TikTok Pixel allows for easy conversion tracking and the potential to optimize your TikTok ad campaigns. You’ll also be able to create custom audiences based on Pixel’s behavior tracked on your site.

TikTok Promote

If you’re looking to boost existing content with a Creator profile, take a look at Promote. Promote is available to all TikTok users under Creator Tools. This TikTok ad tool can pump up your video views, website clicks, and follower count.

The best part of TikTok Promote is how simple it is to use and how far your dollar can stretch. TikTok says that through Promote, “You can reach up to ~ 1000 views for as little as 10 dollars.”

TikTok Promote features:

  • Flexible spending amount
  • You can choose a promotion goal of more engagement, more website visits, or more followers
  • Either customize your audience or let TikTok choose for you
  • A set budget and timeframe

Other TikTok tools for marketers

Adobe Creative Cloud Express

Adobe Creative Cloud Express is great for TikTok. The app’s drag and drop features, preloaded templates and themes, and video resizing capabilities make it quick and easy to create custom TikTok videos. You can add text, animation, and stickers that aren’t found in the TikTok app.

Don’t expect to use Express to design your entire brand; this app’s strength lies in creating quick, ephemeral, easily-consumed clips. The type of bite-sized videos TikTok loves.

@ happy.rugs

#ad Adobe @CreativeCloudExpress makes my life of a business owner, artist, and creator easier. #EasyWithAdobeExpress #AdobePartner

♬ Tough Stuff, Easy Stuff – Rocky Paterra

CopySmith

Do you, like so many others, cringe at the thought of writing copy? Don’t worry; there’s an app for that. Even if you (like us) love writing captions but have too much on your plate, CopySmith could be the answer.

CopySmith is a copywriting AI that generates copy and content for you. With a couple of minor tweaks and edits, you’re left with captions created in half the time.

CopySmith copyrighting tool

This TikTok tool list is by no means exhaustive. Finding the apps that will save you time, make your life a little easier (looking at you, Pendulum), or show you the content trends your audience is into can be worth their weight in gold.

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.





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Naveen Kumar

Friendly communicator. Music maven. Explorer. Pop culture trailblazer. Social media practitioner.

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